Preserving the legacy for a Global icon.

Maya Angelou

We were highly honored to develop a new strategy and rebranding campaign for world-renowned poet, author, activist and renaissance woman, Dr. Maya Angelou. The new site gives Dr. Angelou a predominant digital presence and successfully chronicles her historic career.

Known for her autobiographies and uplifting poetry, Maya Angelou is one of the most recognized African-American women of all time. Her best-known work, I Know Why the Caged Bird Sings (1969) brought her international recognition, but before that she was a huge part of the Civil Rights movement alongside Dr. Martin Luther King, Jr., and Malcolm X. Dr. Angelou is a best-selling author, poet, actress, playwright, producer, educator, and historian. Her influence continues to captivate and inspire a global audience.


Refreshed Branding

We were commissioned to develop a digital brand strategy for Dr. Angelou that would preserve her legacy online and communicate her story to a wide audience. As digital curators for Dr. Angelou’s brand, we designed a new logo along with a carefully selected color palette to set the tone and style as elegant and distinguished.

The New Website

The website is the cornerstone of Dr. Angelou’s online revitalization. As digital curators for Dr. Angelou’s online brand, we have the responsibility of preserving her legacy for the online world and opening up her brand to her adoring fans and an entirely new generation.

Multimedia Integration

Whether it is Queen Latifah reciting Dr. Angelou’s poem at Michael Jackson’s dedication or Maya reciting her own poem at President Bill Clinton’s inauguration, the videos and films play an important role in the website, and are fully compatible via smart phones and tablets.

Custom Photo Gallery

The photo gallery is an important facet showcasing Maya’s incredible career through imagery. Photos that emphasize Dr. Angelou’s prominent career are all present in the photo gallery, including images with historic figures such as Oprah, Dr. Martin Luther King, Jr., and Malcolm X.

Sidebar Graphics

We created customized sidebar graphics to provide a visual snapshot of the upcoming pages, as well as generate interest in the various sections throughout the site.

Explosive Growth

Since the launch, the site has seen explosive growth and is the preeminent location online to find information, news and media on Dr. Angelou.