The clean, refined website functions as the epicenter of MK’s brand. The homepage showcases large quotes from a variety of mainstream media outlets to help establish credibility with those unfamiliar with MK’s work. The site highlights Asante’s many writings, films, press and touring information and can be viewed in more than 50 languages to accommodate his international audience. In addition, the site was developed to allow MK to easily update and maintain his own content.
A clean, iconic word mark was developed to simultaneously highlight MK’s unique moniker and elevate his brand to the level of the world-class work he produces.
The media section plays an important role in his website, whether it is MK’s CNN interview or the trailer for his latest film, and it is fully compatible via smart phones and tablets.
Photography is essential to showcasing MK’s multi-faceted life and personality. We provided art direction and iconic portrait photography that could be used in a variety of promotional media, such as advertising, collateral, web and television.
Print and Collateral Designs
As part of the cross-promotional campaign, we also designed and developed customized collateral and print materials tailored specifically to MK’s demographic in order to generate interest for MK’s international media and speaking engagements.