Magnifying the voice of an award-winning author, filmmaker and professor.

MK Asante

MK Asante, Jr., is an award-winning author, filmmaker and professor who the Philadelphia Inquirer calls “a rare, remarkable talent that brings to mind the great artists of the Harlem Renaissance.” MK needed a strong foundation for his growing brand, and approached us to develop a detailed digital strategy, create a brand identity and a variety of collateral material, and build a website that would increase his brand awareness and promote his many films, books, and speaking engagements.

Since our initial partnership, MK has been featured in International media outlets such as CNN, increased his speaking engagements and continues to travel the world as an ambassador, poet, filmmaker and educator.


Revitalized Website

The clean, refined website functions as the epicenter of MK’s brand. The homepage showcases large quotes from a variety of mainstream media outlets to help establish credibility with those unfamiliar with MK’s work. The site highlights Asante’s many writings, films, press and touring information and can be viewed in more than 50 languages to accommodate his international audience. In addition, the site was developed to allow MK to easily update and maintain his own content.


New Logotype

A clean, iconic word mark was developed to simultaneously highlight MK’s unique moniker and elevate his brand to the level of the world-class work he produces.


Multimedia Integration

The media section plays an important role in his website, whether it is MK’s CNN interview or the trailer for his latest film, and it is fully compatible via smart phones and tablets.


Custom Photography

Photography is essential to showcasing MK’s multi-faceted life and personality. We provided art direction and iconic portrait photography that could be used in a variety of promotional media, such as advertising, collateral, web and television.


Print and Collateral Designs

As part of the cross-promotional campaign, we also designed and developed customized collateral and print materials tailored specifically to MK’s demographic in order to generate interest for MK’s international media and speaking engagements.